Managing for Quality and Efficiency
If you are the marketing manager, you know that managing even two or three accounts can feel like a full-time job. Doing it for dozens is impossible without help. That is why you need a managed network. You want the reach that comes with many pages, but you don't want the workload that comes with managing them. A network gives you the best of both worlds: maximum reach and minimum workload. You get to keep your sanity while your brand's footprint grows.
Choosing the Right Number
The right number of accounts is the one that gets you the reach you need to hit your targets without overwhelming your team. Start small if you need to, but don't be afraid to scale if the results are there. Because you are using a managed service, scaling up is easy. You just add more capacity to the network. This gives you the flexibility to grow your reach as your needs change and your brand gets bigger.
Focusing on the Content
With the management taken care of, you can focus on the content that goes on your pages. You can plan better stories, capture more beautiful video, and craft more engaging captions. This makes your brand look better and perform better. Your focus should be on the 'what', not the 'where'. Let the network handle the distribution, and you handle the creative. This is a much better way for a marketing manager to add value to their team.
Reporting on the Results
When you have a network of pages, your reporting becomes much more powerful. You can show your leadership that you are successfully managing a large, complex digital presence and getting results from it. You can track the growth of your entire network, not just one account. This is a great way to demonstrate your capability as a manager. You are not just 'doing social'; you are running a sophisticated digital operation.
Focus on the quality of your reach, not the number of accounts, using a managed network to scale efficiently while keeping your workload low.
See your network before you hire.
Tell us what your hotel group already makes and how you get customers today. We'll show you a real network running live and tell you honestly whether it fits. It costs about the same as one marketing hire.
Follow-up questions
What happens if I have too many accounts?
You might lose focus. Keep your strategy clear. Use the network to amplify your content, not just to exist in as many places as possible.
How do I maintain quality across many accounts?
By controlling the input. The content you provide is the quality filter. If you provide great content, the network will look great.
Is TIDE easy to use?
Yes, they manage the technical side, so you just need to focus on providing the assets and setting the strategy.