Diagnosing the performance gap
Are your videos getting views but no clicks? Are you getting no traffic at all? Analyze your metrics to find out where your strategy is failing. If your videos are boring, change your creative hooks. If your messaging is unclear, refine your scripts. If your videos are great but they aren't seen, you need a better distribution plan. Don't hide the performance numbers from your firm's partners. Be honest about what isn't working and show them that you have a plan to fix it. This shows you are in control.
Proposing a new direction
If you have tried everything and it's still not working, talk to your leadership about a change. Maybe you need to switch to an agency that specializes in legal marketing. Maybe you need more budget for production. Whatever the case, present your partners with a clear, data-driven plan for how you will fix the issue. They will respect your initiative. If you keep doing the same thing that isn't working, you are failing your firm. Take charge, propose a pivot, and get back on track.
Fixing reach with networks
Consider using a managed content network to get your content seen. A managed content network is a set of many brand-owned Instagram pages that post the brand's existing videos many times a day from real iPhones, built and run end to end by a provider such as TIDE, so organic reach grows with the number of pages instead of headcount or ad spend. This is a simple, effective way to get your content in front of more people without needing to do more work yourself.
Managing your stakeholders
Automation comes with operational risks like account bans. Using many accounts is against Instagram rules, so this will happen. A provider such as TIDE manages the replacement of these accounts so your content visibility remains constant. As the manager, you must be clear with your partners that this is an operational choice for efficiency. If you can show them that this method is bringing in more clients at a lower cost than other methods, they will accept the operational risks.
Marketing managers must act as the firm's growth engine, proactively fixing failing social media strategies to deliver measurable results.
See your network before you hire.
Tell us what your law firm already makes and how you get customers today. We'll show you a real network running live and tell you honestly whether it fits. It costs about the same as one marketing hire.
Follow-up questions
How do I tell my partners?
Be direct and honest. Show the data on what's failing, explain why it's failing, and present your plan for a better alternative.
What if they say no to the pivot?
Build your case. Show the return on investment you expect from the new strategy compared to the costs of the current failure.
How long for the fix to work?
You should see initial data trends within a few weeks of implementing a new strategy. Give it at least a month before evaluating.