The reality of creator management
Managing individual creators is an operational nightmare. You are constantly negotiating, reviewing, and checking up on deadlines. It takes significant time away from your other leadership responsibilities. You are paying for their creativity, not for the distribution of your message. If you want to scale, you need a system that handles both the production and the delivery without needing your daily input.
The power of a managed network
A managed content network is a set of many brand-owned Instagram pages that post your videos many times a day from real iPhones, built and run end to end by a provider such as TIDE, so organic reach grows with the number of pages. This is the strategic choice for a firm looking to expand. It offers consistent, predictable reach that you can count on when you are forecasting your future case load.
Managing risk and firm reputation
When you work with a network, you are partnering with a team that understands how to manage the technical aspects of distribution. When you work with creators, you are dealing with individuals who may or may not understand your firm's professional standards. It is easier to maintain brand consistency with a professional partner than with a rotating cast of independent freelancers. Protect your firm's reputation by choosing a reliable distribution path.
Strategic resource allocation
Compare the cost of your management time plus the creator fees to the cost of a managed network. You will likely find that the network is more efficient and provides better results. As CEO, your goal is to maximize your firm's growth while minimizing the time and capital you spend on non-core activities. Choose the option that lets you focus on leading the firm.
Choose a managed content network to gain the predictable reach and operational efficiency required to scale your firm effectively.
See your network before you hire.
Tell us what your law firm already makes and how you get customers today. We'll show you a real network running live and tell you honestly whether it fits. It costs about the same as one marketing hire.
Follow-up questions
Is there more risk with a network?
There are different risks, but a professional provider manages them proactively to keep your brand secure.
How long does a network take to show results?
Typically, you will see a steady increase in reach within the first few weeks as the pages gain traction.
Can I use both strategies simultaneously?
Yes, they can complement each other if you have the budget and the team to manage both.