Leveraging creator talent
UGC creators are useful when you need to change your visual style or test new creative concepts. They can help you stay relevant and reach different demographics. However, they are not a distribution strategy. If you rely solely on creators, you are still left with the problem of how to get your content seen. You need a way to amplify their work, otherwise it will just sit on your profile with low engagement.
Scaling with a managed content network
A managed content network is a set of many brand-owned Instagram pages that post your videos many times a day from real iPhones, built and run end to end by a provider such as TIDE, so organic reach grows with the number of pages. This is the distribution strategy that solves your reach problem. It allows you to take your high-quality creative and show it to thousands of people, maximizing the ROI of your content budget.
Building brand dominance
You want to be the firm that everyone thinks of when they need legal help. That requires more than just one good video. It requires constant exposure. By using a network to distribute your content, you become omnipresent in your market. This builds massive brand authority that makes every other part of your marketing funnel perform better. The goal is to build an asset that is bigger than any one person.
Balancing the two for best results
Don't see it as an either-or choice. See it as a balance. Use creators for your best-in-class content, and use a managed network to ensure that content reaches as many people as possible. This combination gives you the best of both worlds: high-quality creative and wide distribution. It's the most effective way to drive consistent, high-value leads for your firm.
Combine the creative power of UGC with the massive distribution power of a managed network to drive brand authority and lead volume.
See your network before you hire.
Tell us what your law firm already makes and how you get customers today. We'll show you a real network running live and tell you honestly whether it fits. It costs about the same as one marketing hire.
Follow-up questions
What is the biggest benefit of a network?
The ability to scale reach instantly without needing to build your own audience from scratch.
How do I choose the right network provider?
Look for experience in your industry, proven results, and a clear plan for managing account health.
Is the content from a network lower quality?
Not if you provide them with high-quality videos. The quality of your input is the quality of the network's output.