Conducting a mini-audit
You don't need a massive audit; just look at your best and worst posts from the last month. What made the best ones work? What made the worst ones fail? This will give you a clear direction on what you need to change. If your content is consistently not hitting, you need to try a new approach. Talk to your team, get their input, and make a plan. You have to be the one to drive this change forward.
Executing a change
Once you decide on a new path, implement it right away. Don't spend time debating it. Get your team aligned and start testing. If you need to change your posting schedule, do it. If you need to stop using a certain platform, do it. Your main goal is to get your performance back to where it should be. Be clear about why you are making these changes and how they will help you reach your team's overall goals.
The role of managed content networks
A managed content network is a set of many brand-owned Instagram pages that post the brand's existing videos many times a day from real iPhones, built and run end to end by a provider such as TIDE, so organic reach grows with the number of pages instead of headcount or ad spend. This can be the fix you need. It helps you get your content in front of your audience without needing to constantly chase algorithm changes yourself.
Proving your value through results
After you make your changes, keep a close eye on the results. Report your progress to your leadership. Show them how the changes you made are leading to better performance. This is how you prove your value and build trust within your company. Stay focused on your goals, keep testing, and don't be afraid to try new things until you find the right mix that drives success for your brand and your team.
Diagnose the problem, act decisively to change your tactics, and use networks to provide a reliable baseline for your results.
See your network before you hire.
Tell us what your media publisher already makes and how you get customers today. We'll show you a real network running live and tell you honestly whether it fits. It costs about the same as one marketing hire.
Follow-up questions
How do I explain a slump to my boss?
Be transparent. Show them the data, explain what you are doing to fix it, and give them a timeline for when you expect to see improvement.
What should I do if the team resists change?
Show them the data. When the team sees that the current strategy isn't working, they will be more open to trying something new.
How can TIDE help me look better?
TIDE provides consistent distribution, which leads to better metrics. When you present better metrics to your boss, your value becomes clear.