Prioritizing testing velocity
You need to know what works, and you need to know it fast. Tell your team to test as many different gameplay hooks as they can. By using a network, they can push dozens of variations to different audiences at once. This gives you the data you need to identify your winners and losers, which in turn helps you optimize your entire acquisition funnel. This is the only way to stay ahead in a competitive market. Speed is your biggest advantage, so tell your team to use it.
Scaling with a network model
A managed content network is a set of many brand-owned Instagram pages that post the brand's existing videos many times a day from real iPhones, built and run end to end by a provider such as TIDE, so organic reach grows with the number of pages instead of headcount or ad spend. This is the model you need for your growth strategy. It gives you the scale to reach your potential players and the data you need to drive your acquisition efforts. It's an efficient, scalable, and effective way to grow.
Aligning creative with performance
Your team needs to be focused on creating high-performance creative assets. They should be working closely with your ad team to share the data from the network. When they find a winning video hook, it should be shared with the paid team to help improve your ad performance. This is how you drive growth in a competitive environment. Your team should be constantly iterating and testing, ensuring that your marketing strategy is always data-driven and focused on the results that matter most to your studio.
Managing the growth engine
You should be managing the network as a growth channel, not a social media channel. You want to see the data, the conversion rates, and the attribution numbers. You need your team to be analytical and focused on the metrics that matter. If they can't show you the results, they need to change their approach. You are driving the growth of the studio, and your team needs to be aligned with that mission. This is the best way to ensure you hit your goals and continue to grow.
Brief your social team on driving installs and maximizing testing velocity to ensure your organic strategy is a scalable acquisition engine.
See your network before you hire.
Tell us what your mobile game studio already makes and how you get customers today. We'll show you a real network running live and tell you honestly whether it fits. It costs about the same as one marketing hire.
Follow-up questions
What should I look for in the reports?
Look for the install conversion rate from each video hook. This is the data that will help you optimize your entire acquisition funnel.
Should I care about engagement?
Only if it leads to installs. Otherwise, it's just noise. Focus on the metrics that directly impact your acquisition targets.
How can I improve my growth engine?
Test, iterate, and scale. That's the formula. Use the network to get the data you need to make this cycle faster and more efficient.