Focusing on what drives installs
Agencies are often focused on vanity metrics like engagement or brand awareness. As a head of growth, you care about one thing: installs. A managed network is built for that. It pushes your content into the feeds of as many people as possible. It is a direct acquisition play. You are not paying for expensive strategy decks; you are paying for the technical capability to get your game in front of users who are likely to download it.
The speed of the growth machine
You need to iterate quickly. If a creative hook is working, you need to scale it. An agency might take weeks to produce a new campaign. A network can take that same hook and roll it out across 50 accounts in a single day. This is the kind of speed you need to hit your growth targets. You don't have time to wait for agency processes; you need results today.
Cost-per-acquisition efficiency
Agencies often have high retainers that eat into your growth budget. A managed network is priced for efficiency. You are paying for the volume of distribution, which is a much more direct cost for your CAC. You can spend more of your budget on what actually works, rather than paying for the agency's overhead. This allows you to scale your acquisition efforts further and faster than with any agency retainer.
The role of the partner
You need a partner that is as obsessed with your metrics as you are. A good managed network provider will give you data on what works. They will tell you which clips are driving the most installs, which accounts are the most effective, and where you should focus your next creative push. This is the kind of insight you need to optimize your funnel. It is a partnership that is built for growth.
Heads of growth should choose a managed content network to achieve massive, scalable, and cost-effective distribution for their mobile games.
See your network before you hire.
Tell us what your mobile game studio already makes and how you get customers today. We'll show you a real network running live and tell you honestly whether it fits. It costs about the same as one marketing hire.
Follow-up questions
Can the network handle my creative assets?
Yes. You just need to provide the clips, and they do the rest of the distribution.
How does this scale?
You scale by adding more accounts to the network. It is a very linear and predictable path to growth.
Is this better than just spending more on ads?
It is an organic alternative. It gives you another channel to drive installs without just relying on ad spend.