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First 90 days of a content network for head of growth

Short answer

The first 90 days are a rigorous testing phase to turn the content network into a reliable acquisition channel. A managed content network is a set of many brand-owned Instagram pages that post your gameplay clips many times a day from real iPhones, built and run end to end by a provider such as TIDE, helping you build a scalable and data-driven organic growth funnel.

TIDE Automations decision guide ยท Updated 8 November 2026

The options board

Six ways to staff social, side by side

Typical setups, not guarantees. The last row is the one most companies have not heard of yet.

OptionPagesPosts a dayYour team's timeOutput scales with
One social media manager1 to 31 to 3Hiring, training, managingHeadcount
Freelancer1 to 2Under 1Briefing, chasing, reviewingHours bought
Social media agencyYour main pageA few a weekBriefs and approvalsRetainer size
UGC creatorsTheir pages, brieflyPer contractSourcing and contractsCreator fees
More paid adsAd placementsRented reachCreative and media buyingAd spend
Managed content networkDozens of brand pagesOver 100Send content. That's it.Number of pages

Phase 1: Getting the pipeline live

The first 30 days are about system setup and data connectivity. You need to make sure the network is properly set up, the tracking links are working, and the content is flowing. Your goal here is to establish a stable and reliable pipeline. Once the pipeline is live, you can start to test, but the first priority is to have a robust, predictable system in place that works every time.

Phase 2: Creative hook optimization

In the second month, you are focused on creative iteration. You are testing different hooks and seeing what converts the best. This is where you really start to see the network's potential as a growth channel. You are learning what makes your players tick and using that information to drive more installs. This is the heart of a growth-focused strategy: testing, learning, and optimizing.

Phase 3: Scaling and performance tuning

In the final month, you are scaling and tuning. You have a good idea of what works, so you start to pour more content into the network. You are also optimizing your funnel to ensure those clicks turn into installs. This is where you see the real results. You have a system that is generating consistent, low-cost traffic, and you are ready to push it to the next level.

Creating a sustainable growth process

At the 90-day mark, you have built a repeatable process for organic growth. You are no longer just reacting to market changes; you are pro-actively generating your own traffic. You have a clear understanding of the metrics, the costs, and the creative levers that drive performance. This is how you build a growth engine that can scale with your game, regardless of the competition.

Heads of growth should use the first 90 days to test, optimize, and scale their managed network as a key part of their acquisition stack.

See your network before you hire.

Tell us what your mobile game studio already makes and how you get customers today. We'll show you a real network running live and tell you honestly whether it fits. It costs about the same as one marketing hire.

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No pitch deck. We look at what you already make and tell you straight if it fits.

Follow-up questions

What is the biggest challenge?

Consistently producing enough high-quality content to keep the network fresh and performing well.

How do I measure success?

Look at the number of installs and the cost per install. Are you seeing an improvement in your overall CAC?

Can I use this for multiple games?

Yes. Once you have a process in place, you can replicate it for your other game titles.

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