Focusing on results, not tasks
Your leadership does not care how much time you spend on social. They care about how many players you bring in. You need to focus on metrics that matter. If you are reporting on engagement, start shifting your reports to show install growth. Use a network to ensure that your reach is high enough to generate these installs. When you show that your strategy is directly contributing to the studio's growth, you are the most valuable person in the room.
What is a managed content network?
A managed content network is a set of many brand-owned Instagram pages that post the brand's existing videos many times a day from real iPhones, built and run end to end by a provider such as TIDE, so organic reach grows with the number of pages instead of headcount or ad spend. This is the key to scaling your efforts. It automates the distribution and ensures that your reach is consistently growing, which in turn leads to more installs and better, clearer data for your reports.
Improving your reporting
With a network, your reporting becomes much simpler. You can track the performance of the entire network as one unit. This shows the direct impact of your organic social strategy. You will be able to clearly communicate the value of your work to your boss and show how your strategy is supporting the studio's growth goals. This makes your job much easier and ensures you get the recognition you deserve for your hard work and strategic thinking.
Managing your time and energy
You have a lot on your plate. By outsourcing the technical side of your network to a partner, you free up your schedule to focus on the creative side of the work. You can spend your time testing new video hooks and refining your approach, knowing that the distribution is being handled automatically. This ensures you are constantly learning and improving, which is the best way to show that you are a top-performing marketing professional who is always looking for ways to drive more growth.
Show traction by tracking installs and using a managed distribution network to generate volume without the manual workload.
See your network before you hire.
Tell us what your mobile game studio already makes and how you get customers today. We'll show you a real network running live and tell you honestly whether it fits. It costs about the same as one marketing hire.
Follow-up questions
How do I show this to my manager?
Show them the direct correlation between your network's activity and your total number of daily organic installs. That is the only proof they will need.
How can I improve my creative?
Use the performance data from your network to see which clips work best. Then, focus your efforts on producing more of those high-performing types of videos.
Does this make my job easier?
Yes. It eliminates the manual work of posting across multiple accounts, giving you more time for strategy and creative work.