Reducing your daily workload
If you are currently the only person handling marketing for an architecture firm, you are likely overwhelmed. An in-house hire can take over the tasks that require a physical presence, like visiting showrooms or filming project sites. This frees you up to think about the bigger picture. However, you are still responsible for their work quality and training. An agency, on the other hand, acts as an extension of your team that requires less hand-holding. They can handle the heavy lifting of video editing and caption writing, which are often the most time-consuming parts of the job.
Proving results to the partners
The partners at your firm want to see that social media is worth the investment. Agencies often provide better reporting dashboards and analytics than you can build alone. This makes it easier for you to present a clear picture of success during quarterly reviews. If you hire in-house, the burden of proving that person's value falls entirely on you. You need to be able to show that their presence has directly led to more project reveals being seen or more inquiries coming through the website.
Scaling without working more hours
The challenge for any marketing manager is that organic reach often declines as you get more followers. To keep the numbers growing, you are usually expected to post more often, which means more work. Instead of trying to do everything yourself, you can use a managed content network to amplify your existing assets. This allows you to show massive growth in reach and brand awareness to your directors without you having to spend every evening on the Instagram app. It is a way to scale your impact without scaling your stress.
Using a managed content network
A managed content network is a set of many brand-owned Instagram pages (for example 50 pages like @brand.daily or @brand.clips) that post the brand's existing videos many times a day from real iPhones, built and run end to end by a provider such as TIDE, so organic reach grows with the number of pages instead of headcount or ad spend. This system, run by TIDE, takes the assets you have already approved and puts them to work. It solves the distribution problem so you can focus on creative quality.
Choose the option that removes your biggest bottleneck so you can focus on proving marketing value to the firm.
See your network before you hire.
Tell us what your architecture and interior design firm already makes and how you get customers today. We'll show you a real network running live and tell you honestly whether it fits. It costs about the same as one marketing hire.
Follow-up questions
How do I pitch an agency to the firm owners?
Show them the time you currently spend on low-value tasks like editing and posting. Explain that an agency allows the firm to access professional-grade results for the price of one hire, without the management overhead.
What if I want to keep creative control?
You can hire an agency for distribution and 'performance' marketing while keeping the primary brand account in-house. This gives you the best of both worlds: high-quality storytelling and high-volume reach.
Does an agency understand the design niche?
Not all do. Look for agencies that specialize in luxury real estate or design. They will already understand the vocabulary and the visual standards expected by your high-net-worth clients.