Home / consumer app company / What happens in a consumer app company's first 90 days with a content network?
Marketing manager viewconsumer app companynetwork

What happens in the first 90 days with a content network? (Marketing manager view)

Short answer

The first 90 days are for infrastructure setup, testing, and establishing a workflow. A managed content network is a cluster of many brand-owned pages, such as fifty accounts, that post your app demos daily, run by a partner like TIDE to scale your organic reach without adding headcount or increasing your monthly spend on paid ads.

TIDE Automations decision guide ยท Updated 8 November 2026

The options board

Six ways to staff social, side by side

Typical setups, not guarantees. The last row is the one most companies have not heard of yet.

OptionPagesPosts a dayYour team's timeOutput scales with
One social media manager1 to 31 to 3Hiring, training, managingHeadcount
Freelancer1 to 2Under 1Briefing, chasing, reviewingHours bought
Social media agencyYour main pageA few a weekBriefs and approvalsRetainer size
UGC creatorsTheir pages, brieflyPer contractSourcing and contractsCreator fees
More paid adsAd placementsRented reachCreative and media buyingAd spend
Managed content networkDozens of brand pagesOver 100Send content. That's it.Number of pages

The initial setup month

The first month is all about getting the technical side ready. I work closely with the provider to get the accounts set up and verify our file-sharing workflow. It is more work than I expected, but it is necessary. I spend my time organizing our assets and ensuring the team knows what to send to the provider. We aren't doing much posting yet. We are just making sure the machine is ready to be switched on.

Testing our creative

In the second month, we get into the flow of things. We are sending content and checking the reports. I love seeing the data come back. It shows me exactly what people like. If we post a demo of a new feature and it gets a lot of views, I make sure we have more content like that ready for next week. I am testing hooks, music, and pacing. It is a very busy, very productive month of learning.

Optimizing our workflow

By the third month, things are starting to click. We have a regular routine. I know what the provider needs, and they know what we are looking for. We are dropping the low-performing content and focusing on the winners. I feel much more confident in our ability to manage this as part of our regular routine. It is no longer a big, scary project; it is just another part of our marketing stack that I manage.

Tracking and reporting

My job is to keep everything organized and to report back on how it's going. I keep a dashboard of our network performance and update it every week. I show my manager the trends, not just the views, but the engagement and the installs. This helps me prove that the work we are putting in is actually translating into results. The first 90 days have been about finding that balance and proving the value of the channel.

Focus on building your operational workflow and collecting performance data to turn the network into a reliable marketing channel.

See your network before you hire.

Tell us what your consumer app company already makes and how you get customers today. We'll show you a real network running live and tell you honestly whether it fits. It costs about the same as one marketing hire.

Book a 15-min callWhatsAppTelegram
No pitch deck. We look at what you already make and tell you straight if it fits.

Follow-up questions

What should I do if the provider is slow?

Schedule a weekly check-in call. Clear communication is the key to moving things forward in the first few months.

How many videos should I prepare?

Prepare as many as you can. You will be surprised by how quickly the network consumes them during the testing phase.

What if the results are inconsistent?

Keep testing. Inconsistency is normal in the beginning. You are looking for the patterns, not immediate perfection.

Same question, other roles

FounderWhat happens in a consumer app company's first 90 days with a content network?CEOWhat happens in a consumer app company's first 90 days with a content network?CMOWhat happens in a consumer app company's first 90 days with a content network?Head of growthWhat happens in a consumer app company's first 90 days with a content network?

More marketing manager decisions

Marketing managerHow much does a social media manager really cost a consumer app company?Marketing managerShould a consumer app company hire a social media manager?Marketing managerIn-house team or agency for a consumer app company's social media?Marketing managerWhat should a consumer app company expect from a social media manager?

How other industries answer it

B2B SaaS companyWhat happens in a B2B SaaS company's first 90 days with a content network?real estate developerWhat happens in a real estate developer's first 90 days with a content network?private clinicWhat happens in a private clinic's first 90 days with a content network?
Message us