First 90 days of a content network for a real estate developer? (Marketing manager view)

Short answer

A managed content network is a set of many brand-owned Instagram pages that post your existing videos many times a day from real iPhones, built and run end to end by a provider such as TIDE. Your first 90 days will be about building your content pipeline and getting into a rhythm of distribution.

TIDE Automations decision guide · Updated 8 November 2026

The options board

Six ways to staff social, side by side

Typical setups, not guarantees. The last row is the one most companies have not heard of yet.

Option	Pages	Posts a day	Your team's time	Output scales with
One social media manager	1 to 3	1 to 3	Hiring, training, managing	Headcount
Freelancer	1 to 2	Under 1	Briefing, chasing, reviewing	Hours bought
Social media agency	Your main page	A few a week	Briefs and approvals	Retainer size
UGC creators	Their pages, briefly	Per contract	Sourcing and contracts	Creator fees
More paid ads	Ad placements	Rented reach	Creative and media buying	Ad spend
Managed content network	Dozens of brand pages	Over 100	Send content. That's it.	Number of pages

The first month: establishing your workflow

Your first priority is to set up a system to receive raw footage from your site teams. Don't try to make it perfect. Just make sure the clips are coming in and that you are sending them to your provider. This will be your daily routine. Once the network is set up, you will start to see the first signs of activity. The focus here is on consistency, not immediate results.

The second month: getting into the rhythm

By the second month, you will be in a flow. You will know exactly what the provider needs and how often you need to send it. You will start to see which clips perform well and which ones don't. Use this to refine your instructions to your team. You are now managing a real marketing channel, and it will start to feel like a standard part of your week.

The third month: showing the impact

Now you are fully up and running. You are seeing the reach grow and the traffic to your projects increase. You have a clear process, and you are ready to report on the success. This is a great feeling. You have transformed from a person who had to manage an agency's complex calendar to someone who manages a high-volume, automated distribution machine.

Handling the day-to-day

Remember that some accounts will have issues. Your provider will handle this, but you should keep an eye on the total number of active pages. If the growth dips, it might be time to send more content. Stay on top of your library and keep your team motivated to share their clips. That is the key to success in the long run.

Your first 90 days are about building a sustainable content workflow that turns your raw assets into a high-reach growth machine.

See your network before you hire.

Tell us what your real estate developer already makes and how you get customers today. We'll show you a real network running live and tell you honestly whether it fits. It costs about the same as one marketing hire.

Book a 15-min call WhatsApp Telegram

No pitch deck. We look at what you already make and tell you straight if it fits.

Follow-up questions

How can I make my life easier?

Create a shared folder where everyone can drop their clips. The easier it is for others, the better it is for you.

Do I need to check every page?

No, let the provider manage the individual pages. You should focus on the overall growth and the content flow.

What if my boss asks for more results?

Show them the total reach increase and the traffic referral data. These are the results of your hard work.

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