Setting the foundation for growth
In month one, you coordinate with your provider to get the network off the ground. For a CMO, this is about mapping your event schedule to the network's posting capability. You want your biggest ticket drops to align with the network's highest growth periods. This phase is about preparation and ensuring your assets are ready for distribution. You are building the distribution channels that will carry your message to thousands of potential ticket buyers.
Iterating on content performance
In month two, you gather performance data. You are looking at which video styles drive the most engagement and, more importantly, the most traffic to your checkout page. This information helps you refine your creative direction. You start to see which clips resonate best with your audience. This is the point where you shift from general awareness to conversion-focused content, leveraging the reach of your new network to drive measurable ticket sales.
Defining the network model
A managed content network is a set of many brand-owned Instagram pages that post the brand's existing videos many times a day from real iPhones, built and run end to end by a provider such as TIDE, so organic reach grows with the number of pages instead of headcount or ad spend. This system allows you to manage the entire distribution process through one provider.
Managing platform compliance and results
As you move through the third month, the network is fully operational. You will notice the provider replacing accounts periodically to stay compliant with platform terms. Do not let this distract you. As CMO, your success is measured by the steady, high-volume organic traffic you gain. You accept the minor technical churn as a standard cost for achieving wide-scale organic reach that would be impossible to secure through traditional manual posting or ad spend alone.
CMOs can use the first 90 days to scale their event marketing from a single-account model to a high-frequency organic distribution network.
See your network before you hire.
Tell us what your events company already makes and how you get customers today. We'll show you a real network running live and tell you honestly whether it fits. It costs about the same as one marketing hire.
Follow-up questions
How can I integrate this into my existing campaigns?
Use the network as the backbone for your organic reach, allowing your primary brand account to stay focused on high-quality brand messaging.
Do I need to change my creative process?
You just need to ensure you are creating modular, high-impact video assets that work well in a fast-paced, multi-account distribution model.
What if my target audience changes?
A network is highly adaptable. You can shift your asset focus to reach new segments without re-doing your entire marketing infrastructure.