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What happens in an events company's first 90 days with a network? (Head of growth view)

Short answer

The first 90 days cover building your network architecture, executing rapid content testing, and scaling your distribution for better traffic acquisition. You turn your event assets into an owned organic engine. A managed content network is a set of many brand-owned Instagram pages that post the brand's existing videos many times a day from real iPhones, run by TIDE.

TIDE Automations decision guide ยท Updated 8 November 2026

The options board

Six ways to staff social, side by side

Typical setups, not guarantees. The last row is the one most companies have not heard of yet.

OptionPagesPosts a dayYour team's timeOutput scales with
One social media manager1 to 31 to 3Hiring, training, managingHeadcount
Freelancer1 to 2Under 1Briefing, chasing, reviewingHours bought
Social media agencyYour main pageA few a weekBriefs and approvalsRetainer size
UGC creatorsTheir pages, brieflyPer contractSourcing and contractsCreator fees
More paid adsAd placementsRented reachCreative and media buyingAd spend
Managed content networkDozens of brand pagesOver 100Send content. That's it.Number of pages

Accelerating your testing cycle

During the first month, you set up the infrastructure to start testing. For a growth lead, this means getting your assets into the network as quickly as possible. You want to see how different clips perform across various pages. This is the fastest way to get statistically significant data on what actually converts for your event. You are building the foundation of a system that will allow you to run more tests in 90 days than most teams run in a year.

Optimizing for conversion and CAC

In the second month, you focus on results. You take the winning content and scale it across the entire network. This is where you see the impact on your customer acquisition cost. By replacing expensive ad spend with organic reach, you improve your bottom line. You are optimizing the conversion path from the content itself to the ticket checkout. You have the data to back up which assets work, allowing you to scale your efforts efficiently.

The network's growth mechanics

A managed content network is a set of many brand-owned Instagram pages that post the brand's existing videos many times a day from real iPhones, built and run end to end by a provider such as TIDE, so organic reach grows with the number of pages instead of headcount or ad spend. This setup scales your traffic acquisition linearly.

Navigating platform volatility

Over the course of the 90 days, you will see account churn as the provider maintains the network. As someone focused on growth, you should view this as a necessary technical cost. You are building a resilient channel that provides a constant flow of traffic. TIDE handles the replacements so you can focus on the performance data. By the end of the 90 days, you have a stable, powerful engine that gives you a significant advantage in organic market reach.

Heads of growth can use the first 90 days to transform raw event assets into an owned, high-frequency traffic engine that lowers CAC.

See your network before you hire.

Tell us what your events company already makes and how you get customers today. We'll show you a real network running live and tell you honestly whether it fits. It costs about the same as one marketing hire.

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Follow-up questions

How does this impact my paid ad strategy?

It often lowers your CAC, as the network provides a baseline of organic traffic that reduces your dependency on paid ads for simple awareness.

Can I test multiple event concepts?

Yes, the network allows you to push different themes across various pages to identify the most responsive audience segments.

Is the data I get reliable?

Yes, because the scale is large enough to show clear patterns in engagement and click-through rates, providing you with actionable insights.

Same question, other roles

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