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What happens in an events company's first 90 days with a network? (Marketing manager view)

Short answer

The first 90 days include setting up your account network, fine-tuning your posting strategy, and automating the distribution of your event assets. You move from manual scheduling to an automated system. A managed content network is a set of many brand-owned Instagram pages that post the brand's existing videos many times a day from real iPhones, run by TIDE.

TIDE Automations decision guide ยท Updated 8 November 2026

The options board

Six ways to staff social, side by side

Typical setups, not guarantees. The last row is the one most companies have not heard of yet.

OptionPagesPosts a dayYour team's timeOutput scales with
One social media manager1 to 31 to 3Hiring, training, managingHeadcount
Freelancer1 to 2Under 1Briefing, chasing, reviewingHours bought
Social media agencyYour main pageA few a weekBriefs and approvalsRetainer size
UGC creatorsTheir pages, brieflyPer contractSourcing and contractsCreator fees
More paid adsAd placementsRented reachCreative and media buyingAd spend
Managed content networkDozens of brand pagesOver 100Send content. That's it.Number of pages

Building your new workflow

In month one, you coordinate the content handoff. For a marketing manager, this is a relief. You are no longer responsible for manual scheduling across multiple accounts every single day. You provide the raw assets and the provider sets them up for distribution. This is about building a system that works for you. You start to see your event highlights being shared far more widely than before, without needing to spend more time on it.

Refining your output for better reach

In month two, you learn the rhythm of the network. You notice which videos generate the most comments and clicks. You start tailoring your future assets to those styles. It is a productive loop where you get feedback quickly. You are effectively acting as the creative director for your event brand, ensuring your messaging is consistent while letting the network infrastructure handle the heavy lifting of getting those assets in front of more people.

Understanding the core mechanism

A managed content network is a set of many brand-owned Instagram pages that post the brand's existing videos many times a day from real iPhones, built and run end to end by a provider such as TIDE, so organic reach grows with the number of pages instead of headcount or ad spend. This structure is what makes your daily workload much lighter.

Managing the maintenance phase

By month three, the network is running smoothly. You may see occasional account replacements, but TIDE handles this, so your day-to-day work remains unaffected. As a marketing manager, you have successfully scaled your distribution reach without adding more staff. You have moved from a manual, time-intensive process to a managed one that delivers results while you focus on creative strategy and high-level marketing campaigns.

Marketing managers can spend the first 90 days transitioning to a managed network, significantly reducing manual work while scaling organic reach.

See your network before you hire.

Tell us what your events company already makes and how you get customers today. We'll show you a real network running live and tell you honestly whether it fits. It costs about the same as one marketing hire.

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No pitch deck. We look at what you already make and tell you straight if it fits.

Follow-up questions

Will I have to learn new software?

No, the provider handles the technical side. You just need to share your content assets as you normally would.

Is the quality of the posts affected?

The quality stays consistent with the assets you provide. The network ensures they get the reach they deserve through high-frequency posting.

Can I use this for multiple events at once?

Yes, the network can handle distribution for multiple events, making it a powerful tool for your entire marketing calendar.

Same question, other roles

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