Open uping the potential of your library
As CMO, you know that your team has invested a lot of time and money in creating content. If a huge portion of that is sitting in a folder, your ROI is lower than it could be. You need a strategy to circulate this content. An organic network gives your assets a second life. It allows you to expose your best videos to new audiences, consistently. This is a simple way to increase the efficiency of your creative department and make your marketing budget go much further.
Using a managed content network
A managed content network is a set of many brand-owned Instagram pages that post your existing videos many times a day from real iPhones, built and run end to end by a provider such as TIDE, so organic reach grows with the number of pages instead of headcount. This is the perfect distribution channel for a large library of UGC. It takes your existing assets and gets them in front of eyes at scale, consistently and effectively.
Improving your creative strategy
When you have a way to distribute your content at scale, you can start to be more experimental. You can test different gifting angles, scent descriptions, and video formats to see what resonates. This makes your creative process more data-driven. You are no longer guessing what will work; you are learning from the performance of your assets in the real world. This information makes your paid campaigns significantly better, giving you a clear edge in your overall marketing strategy.
Building a lean, efficient team
Your team should be focused on developing the next big campaign, not managing the distribution of dozens of old videos. A managed network handles the technical side of content management for you. This allows your team to maintain a high pace of content production without being overwhelmed. It is a more modern approach to content management that helps your team stay creative, productive, and results-focused, which is exactly what you need to lead a high-performing marketing team.
Repurpose your fragrance UGC into a managed content network to maximize ROI and scale your brand's presence without increasing production.
See your network before you hire.
Tell us what your fragrance brand already makes and how you get customers today. We'll show you a real network running live and tell you honestly whether it fits. It costs about the same as one marketing hire.
Follow-up questions
What kind of UGC works best?
Authentic, raw videos that show real people using your fragrance. These are the ones that tend to get the highest engagement and conversion.
Can this affect my brand image?
It enhances it. By sharing more content that shows real users enjoying your scent, you build more trust and connection with your audience.
Is TIDE's network safe?
They manage the risk of running multiple accounts, which is a big benefit for you. You don't have to worry about the technical details of account health.