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First 90 days of a content network for marketing manager

Short answer

The first 90 days are a test-and-learn phase to get your content network producing results. A managed content network is a set of many brand-owned Instagram pages that post your clips many times a day from real iPhones, built and run end to end by a provider such as TIDE, automating your growth and giving you more time for creative strategy.

TIDE Automations decision guide ยท Updated 8 November 2026

The options board

Six ways to staff social, side by side

Typical setups, not guarantees. The last row is the one most companies have not heard of yet.

OptionPagesPosts a dayYour team's timeOutput scales with
One social media manager1 to 31 to 3Hiring, training, managingHeadcount
Freelancer1 to 2Under 1Briefing, chasing, reviewingHours bought
Social media agencyYour main pageA few a weekBriefs and approvalsRetainer size
UGC creatorsTheir pages, brieflyPer contractSourcing and contractsCreator fees
More paid adsAd placementsRented reachCreative and media buyingAd spend
Managed content networkDozens of brand pagesOver 100Send content. That's it.Number of pages

Month 1: Setting up the workflow

The first month is about getting your workflow in place. You are learning how to work with the provider, how to prepare your clips, and how to track the results. This is a learning phase, so don't expect everything to be perfect immediately. Focus on building a clear, organized process that makes your job easier in the long run. You are laying the foundation for your future marketing success.

Month 2: Learning what works

In month two, you are really starting to see what works and what doesn't. You are testing new clips, looking at the data, and seeing what drives the most clicks. This is the fun part. You are learning the ropes of organic growth and building a library of successful assets. You are also learning how to work more effectively with the provider to get the best results for your game.

Month 3: Moving into high gear

By the third month, you have a solid routine. You know exactly what to do, and the provider is hitting their stride. You are ready to scale and start pushing for even better results. This is when you really start to see the benefits of the network on your daily life. You have a lot more time on your hands to focus on strategy and creative work because the routine posting is taken care of.

Becoming a more strategic marketer

At the 90-day mark, you have a whole new set of skills and a much more efficient way of working. You have moved from a manual, time-consuming process to a streamlined, automated system. You are now a more strategic marketer who can prove their impact with data. This is how you grow your career and become an even more valuable part of your team.

Marketing managers should use the first 90 days to establish a routine that automates distribution, freeing up their time for strategy and testing.

See your network before you hire.

Tell us what your mobile game studio already makes and how you get customers today. We'll show you a real network running live and tell you honestly whether it fits. It costs about the same as one marketing hire.

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No pitch deck. We look at what you already make and tell you straight if it fits.

Follow-up questions

What if I get overwhelmed?

Take it one step at a time. The provider is there to help you, and the goal is to build a process that works for you.

How do I prove the network is working?

Keep track of the clicks and installs from the network. The numbers will speak for themselves.

Can I keep the agency I use?

Yes. This network will work alongside your other channels to boost your overall reach.

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