First 90 days of a content network for a real estate developer? (CMO view)

Short answer

A managed content network is a set of many brand-owned Instagram pages that post your existing videos many times a day from real iPhones, built and run end to end by a provider such as TIDE. Your first 90 days will be about building your content pipeline and optimizing your distribution for maximum visibility.

TIDE Automations decision guide · Updated 8 November 2026

Six ways to staff social, side by side

Typical setups, not guarantees. The last row is the one most companies have not heard of yet.

Option	Pages	Posts a day	Your team's time	Output scales with
One social media manager	1 to 3	1 to 3	Hiring, training, managing	Headcount
Freelancer	1 to 2	Under 1	Briefing, chasing, reviewing	Hours bought
Social media agency	Your main page	A few a week	Briefs and approvals	Retainer size
UGC creators	Their pages, briefly	Per contract	Sourcing and contracts	Creator fees
More paid ads	Ad placements	Rented reach	Creative and media buying	Ad spend
Managed content network	Dozens of brand pages	Over 100	Send content. That's it.	Number of pages

Month one: building the foundation

Your first 30 days are about getting the mechanics right. You will be working with the provider to set up the accounts and establish the content hand-off. The goal is to get a consistent flow of clips from your team to the provider. Don't worry about engagement numbers yet. Focus on building a system that delivers a steady stream of raw footage to the right place.

Month two: data-driven optimization

Now that you have content in the system, you can start analyzing what works. Look at the engagement data from the various pages in your network. Which clips are driving clicks? Which are getting the most views? Use this information to guide your content team. This is the time to start refining your content strategy based on the reality of the platform performance, not just assumptions.

Month three: scaling for impact

In your third month, you will see the network really start to move the needle. You will have more active pages and a clearer sense of what resonates. This is where you leverage the network to drive more traffic to your project sites. You will have a clear, repeatable process that allows you to scale your organic reach and support your overall marketing objectives for the quarter.

The reality of platform management

You will need to maintain communication with the provider about account stability. They are the ones handling the bans and replacements, but you need to understand the cadence. Stay focused on the total reach and the quality of the traffic you are getting. If you manage the content flow well, the network will be one of the most powerful tools in your marketing toolkit.

Your first 90 days should focus on building a robust content pipeline and using engagement data to optimize your reach.

See your network before you hire.

Tell us what your real estate developer already makes and how you get customers today. We'll show you a real network running live and tell you honestly whether it fits. It costs about the same as one marketing hire.

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No pitch deck. We look at what you already make and tell you straight if it fits.

Follow-up questions

What should I report to leadership?

Report on the growth of reach and the increase in referral traffic. They care about the impact on the business.

Can I test new marketing themes?

Yes, the network is perfect for testing new messaging. Try out different themes in your content and see what the audience responds to.

What if the content isn't working?

Don't panic. Adjust your content strategy. Use the feedback to provide better instructions to your site teams.